Key factors in the development of an Ecommerce
1. Definition of Objectives
Define the goals you are looking to achieve with this online store. These must be quantifiable and accessible. In addition, they must respond to market research and the competition of the product or service that you are going to market and that you have previously carried out. In this sense, it is essential that you identify the audience you want to reach, the price and positioning, the logistics and the viability of the business you want to start.
All these data are key to assess whether to move forward with your project or redefine it.
2. Broadcast channels
Here it is relevant to determine the communication strategy to publicize your offer. Depending on the target audience of your business, we will advise you on which channels are the most appropriate to effectively reach your potential client.
You will have to combine a social media plan, email marketing, share valuable content to make yourself known and interact with your audience. Because it is not enough just to be on the internet. It is essential to consider a digital marketing plan to promote your company.
3. Positioning Strategy
In this phase we will work on the web design of your online store, so that navigation is simple and intuitive and allows your customers to easily access products or services. All this is complemented by SEO optimization work that will help to position your business in the search engines.
It would be great if you would consider carrying out a content marketing plan, since sharing valuable information with your target audience will be highly appreciated by your potential customers and will contribute to your business being at the top of the search engines.
It is important to consider paid advertising actions in search engines in your budget. This will help you to publicize your company in the short term, attract quality traffic to your website and convert your sales. The best known platform is Google Adwords. However, there are also others such as Facebook Ads, Twitter Ads to name a few. The implementation of your online advertising campaign will depend on your budget and the target audience.
We advise you in your campaign to potential your Ecommerce, designing a plan that fits your needs.