To stand out from your competition, marketing for software and technology is developed in different ways to reach the end customer. To choose the right company, prospects must know the competition and see an apparent difference in us that makes us stand out.
It is a long process, whose decision does not come overnight. Success in marketing software and technology requires a personalized marketing strategy. GMOL Solutions services are focused on fulfilling your projects as a technology company. In fact, many of our partners are dedicated to this sector and can advise you directly.
The phrase "Digital Marketing" is very broad and encompasses different practices, which we describe below. A good marketing agency dedicated to the technology sector will offer you a step further.
A marketing plan is a written document where the objectives of the company are developed, the actions that will be carried out to achieve them, the campaigns that will be carried out for their promotion and the estimated times to achieve the final goal. When talking about marketing planning you must take into account the following terms: positioning, search engine advertising, email marketing, content, mobile marketing, social networks, Google Ads campaigns, graphic design, corporate identity and web design.
If years ago we talked about creating a marketing plan, the user thought of creative messages, communication campaigns and mass advertising. Today, this job has been forced to make changes to achieve a more targeted advertising and reduce final costs on the profit margin.
The most important thing when creating a Digital Marketing plan is to connect all the channels that you are going to use, so that the user knows, due to the corporate identity, that both are yours.
Responsive web design
Having a good design of your website is the center that unites all advertising campaigns in Digital Marketing.
GMOL Solutions designs are responsive, this means that all people who want a web application for their brand and come to your website will be able to see it regardless of whether they do it on a mobile device, tablet or computer.
Many end customers will meet you on your website, call you and finally make the purchase. Others, on the other hand, will be swarming through social networks until they reach your website where they will end up being convinced that nobody understands software and technology like you.
Remember that your website is a reflection of your business, that is why it has to be neat and clean, for that there are no better professionals than those of GMOL Solutions.
Creating an attractive web design for a company dedicated to software and technology can cover different areas: visual design, information hierarchy, content, online quotes, statistics, portfolio, etc. Creating a fruitful experience for web visitors is the key factor that will define whether the strategy works or not. It will help make the difference between a new customer and one who fell by the wayside.
Shopping for software or a smartphone is not an impulsive decision. Most interested people look for different models and it is not an easy task to convince them that you are the best option. The competition is fierce. But where will people look for the place to ask their questions? Exactly, in the search engines.
Unlike PPC advertising, SEO allows your company to be well positioned without having to pay for each click. It is a much longer process, but the results will always be fruitful for your company.
Remember this; If your client finds you in a good position, you will have a better chance of choosing you as their final supplier.
If I have a company that sells computers, how can I apply SEO to increase my visibility on the Internet? You probably don't have the time available to do it, since a business of your size will not allow it. At GMOL Solutions we have SEO experts who will work on your project to achieve results as soon as possible.
How will they do it? They will publish exclusive content about the technology and software sector. This way Google and other search engines will consider your website as relevant. They will also ensure high-quality links from other websites so that you are associated with reputable virtual spaces.
What is the best of SEO? Your discretion. When we create a PPC campaign, everyone knows that we are there because we pay, on the other hand, when we position ourselves organically, the effort that has been made to get there stands out. Many will not see it with the naked eye, but once the user enters your business website, they will realize that all the content written will invite them to choose you.
Generating a website with quality content will create an emotional relationship between your company and your client that will be difficult to neutralize.
This practice can take months to see results, but at the end of the road it will have been worth it. SEO positioning is a great first step that all good software and technology agencies take. Trust us, we know what we're talking about.
Pay-per-click (PPC) advertising is very efficient for those who want to rank high on Google quickly. It will make it easy for people interested in the technology sector to find you and associate your brand with what they are looking for. Why should you choose this option to advertise about software?
- You only pay when the customer clicks, as opposed to TV or radio ads that charge you just to run your ad, regardless of whether your potential customers view it or not.
- It allows you to perform analysis automatically. You can keep track of your PPC campaign to change and make it more effective.
Successful PPC campaigns need constant attention. That is why many customers in the automotive sector contact us.
If your job is to sell mobile applications, chances are you don't have time to prepare a PPC advertisement of these characteristics. Do not worry! We will take care of everything, we will make your business have more sales, we will adjust to your budget and analyze the results.
Pay per click can also help you improve the SEO of your page, since if you maintain it for a long time, that will translate into a large number of clicks and greater relevance for your website.
If you want to create an effective Google Ads campaign that allows you to have short-term and lasting results over time, don't think twice! And contact GMOL Solutions.