Mailing is a very powerful tool to "gently convince". Little by little, by means of persuasive messages, you will show the citizens that you watch over them.
But what is the secret for this type of campaign to work in the public sector? Share value for your users. For example, if your purpose is for them to give their opinion on the remodeling of the Plaza de España, send them a photo of the works, along with an article that talks about the advantages of this remodeling. Attach to this information a direct link to your social networks where they can openly comment on what they think.
This type of content will make your audience feel that they are in good hands, since you will give the feeling that you care about keeping them informed and knowing what they think of your work.
Society has less and less time. This is why if you have a thought about the work of the Public Administration, you will not go, one by one, to talk about all your impressions. For this reason, Social Media Marketing campaigns are an excellent option for the public sector.
By creating online communities, you will listen to the opinion of citizens, receive inquiries, have greater strength in the country and associate your brand with satisfaction and respect.
If you want to know more about our Social Media Marketing campaigns, we invite you to visit our blog.
We have an excellent group of Digital Marketing professionals specialized in the public sector. You will have personalized attention, you will be informed of all the results, you will receive periodic analysis of the response rate and, most importantly, you will be more visible.
Trust professionals, trust GMOL Solutions.
If you want to receive more information to create your Digital Marketing campaign, contact us!