OnLine Marketing Agency. Automotive industry

Before the digital revolution, if you wanted to sell a car, advertising was limited to radio, direct mail, television or brochures. When your intention was for your advertising campaign to work, you had to shell out large amounts of money.

The time has changed. Digital marketing has proliferated to the point that, in many cases, it is the only type of marketing to which we are exposed. Selling cars online has become the fastest and most effective way to reach your target audience.

The budget is no longer a problem, since there are advertisements on the web that adjust to all possible rates. In addition, offering cars on the Internet has two fundamental advantages that traditional media do not have:

  • You can better segment the audience that sees your advertising and, at the same time, increase your market opportunities. For example, if you used to use billboards for your dealership, it was only seen by the people passing by and most of them were not even paying attention to it. On the other hand, if you run a campaign on social networks, it will be seen by all those who are online, on the street or on the sofa at home. Even those who want to can contact your brand immediately.
  • You receive comments in real time. Feedback from your potential customers will help you improve your business strategy and make a better analysis of your results. Knowing their opinions will help your business see where it is; what are his strengths and weaknesses, what are the values ​​that differentiate him from his competition and what his audience expects of him.

But what can I do to advertise vehicles on the Internet?

Responsive web design

Having a good design of your website is the center that unites all advertising campaigns in Digital Marketing.

GMOL Solutions designs are responsive, this means that all people who want a car and come to your website will be able to see it regardless of whether they do it on a mobile device, tablet or computer.

Many end customers will meet you on your website, call you and finally make the purchase. Others, on the other hand, will be swarming through social networks until they reach your website where they will end up being convinced that no one understands cars like you.

Remember that your website is a reflection of your business, that is why it has to be neat and clean, for that there are no better professionals than those of GMOL Solutions.

SEO positioning

Buying a car is not an impulsive decision. Most interested people are looking for different quotes and it is not an easy task to convince them that you are the best option. But where will people look for the place to ask their questions? Exactly, in the search engines.

Unlike PPC advertising, SEO allows your company to be well positioned without having to pay for each click. It is a much longer process, but the results will always be fruitful for your company.

Remember this; If your client finds you in a good position, you will have a better chance of choosing you as their final supplier.

If I have a car sales company, how can I apply SEO to increase my visibility on the Internet? You probably don't have the time available to do it, since a business of your size will not allow it. At GMOL Solutions we have SEO experts who will work on your project to achieve results as soon as possible.

How will they do it? They will publish exclusive content about the automotive sector. This way Google and other search engines will consider your website as relevant. They will also ensure high quality links from other websites so that you are associated with the highest quality virtual spaces in your industry.

What is the best of SEO? Your discretion. When we create a PPC campaign, everyone knows that we are there because we pay, on the other hand, when we position ourselves organically, the effort that has been made to get there stands out. Many will not see it with the naked eye, but once the user enters your business website, they will realize that all the content written will invite them to choose you.

Google advertising

Pay-per-click (PPC) advertising is very efficient for those who want to rank high on Google quickly. It will make it easy for people interested in the automotive sector to find you and associate your brand with what they are looking for. Why should you choose this option to advertise about cars?

  • You only pay when the customer clicks, unlike TV or radio ads that charge you just to run your ad, regardless of whether your potential customers view it or not.
  • It allows you to perform analysis automatically. You can keep track of your PPC campaign to change and make it more effective.

Successful PPC campaigns need constant attention. That is why many customers in the automotive sector contact us.

If your job is to sell cars or fix them, you probably don't have time to prepare a PPC advertisement of these characteristics. Do not worry! We will take care of everything, we will make your business have more sales, we will adjust to your budget and we will analyze the results.

Email Marketing

Mailing is a very powerful tool to "sell softly" your car. Little by little, through persuasive messages you will show that client that they have not chosen you yet, but it is potential why you are their best option.

But what is the secret to making this type of campaign work in the automotive sector? Share value for your users. For example, if your purpose is for them to buy your last 0km purchase, start by sending them a 20% discount if they do so before next month and the first two free reviews, as well as useful tips to identify when they should change tires.

This type of content will make your audience feel that they are in good hands, since you will give the feeling of an expert in the vehicle you are offering.

Social networks

Potential customers have less and less time. This is why they cannot visit many dealerships to choose the car they want. Most ask for the data sheet, see the aesthetics of the vehicle and see it before buying.

This is why Social Media Marketing campaigns are an excellent option for your automotive business.

By creating online communities, you will listen to the opinion of your potential customers, you will receive inquiries, you will have greater strength in the market and they will associate your brand with the satisfaction of their need.

If you want to know more about our Social Media Marketing campaigns, we invite you to visit our blog.

We have an excellent group of Digital Marketing professionals specialized in the automotive sector. You will have personalized attention, you will be informed of all the results, you will receive periodic analyzes on the response rate of your clients and, most importantly, you will be more visible and your clients will increase.

Trust professionals, trust GMOL Solutions.

If you want to receive more information to create your Automotive Digital Marketing campaign, contact us!

Each project is an unbeatable opportunity to develop and grow your business. With GMOL Solutions the success of your project is assured.