OnLine Marketing Agency. Agriculture Sector
Agriculture is the oldest industry that exists, but that does not mean it has to be the most alien to technology. In fact, technology has made agricultural work much faster.
Any marketing strategy carried out on the Internet must be perfectly compatible with all your activities outside of it. In fact, email marketing and advertising campaigns from the aforementioned channels can help support events, physical locations, or new openings. Consistency in all the information you share in your company in the agriculture sector is important.
If you have a company dedicated to the agricultural sector and you want to increase your sales, GMOL Solutions will help you throughout the process and celebrate the results with you.
Agricultural marketing employs multiple ways to generate traffic and make sales, either virtually or physically. Some have their own marketing team, while others prefer to outsource it to companies like GMOL Solutions. Carrying out a strategic agricultural marketing plan requires constant work, where different activities are combined to reach the final objective; email marketing, attractive web design, SEO, PPC, defined corporate identity and social media campaigns.
Next, we show you the most used services in agricultural marketing to increase the sales of your business.
Responsive web design in the agriculture sector
Having a good design of your website is the center that unites all advertising campaigns in Digital Marketing.
GMOL Solutions designs are responsive, this means that all the people who want to consume your product and come to your website will be able to see it regardless of whether they do it on a mobile device, tablet or computer.
Many end customers will meet you on your website, call you and finally make the purchase. Others, on the other hand, will be swarming through social networks until they reach your website where they will finish convincing themselves that you are their best option.
Remember that your website is a reflection of your business, that is why it has to be neat and clean, for that there are no better professionals than those of GMOL Solutions.
SEO positioning
Where will your clients look for their inquiries? Exactly, in the search engines.
Unlike PPC advertising, SEO allows your company to be well positioned without having to pay for each click. It is a much longer process, but the results will always be fruitful for your company.
Remember this; If your client finds you in a good position, you will have a better chance of choosing you as their final supplier.
If I have a potato harvesting company, how can I apply SEO to increase my visibility on the Internet? You probably don't have the time available to do it, since a business of your size will not allow it. At GMOL Solutions we have SEO experts who will work on your project to achieve results as soon as possible.
How will they do it? They will publish exclusive content about the agricultural sector. This way Google and other search engines will consider your website as relevant. They will also ensure high quality links from other websites so that you are associated with the highest quality virtual spaces in your industry.
Seo optimization in the different search engines allows you to organically generate a good position in Google, so it will be easier for your future clients in the agriculture sector to find you.
The main advantage of SEO is that once you manage to position yourself it will be very difficult to go back, since you will generate an optimal number of clicks and Google will take you as a relevant website in your sector. To get to this moment, the process is long, but it is worth it since it translates into considerable benefits for your company in the agriculture sector.
Advertising on Google PPC in the agriculture sector
On the contrary, if what you need is for your brand to be seen urgently and to build a relationship of trust with the client quickly, the most suitable for you is a pay-per-click campaign. PPC advertising offers fast, scalable, reliable and predictable results. Of course, if you know how to do it.
It will make it easy for people interested in the agricultural sector to find you and associate your brand with what they are looking for. Why should you choose this option to advertise your business?
- You only pay when the customer clicks, as opposed to TV or radio ads that charge you just to run your ad, regardless of whether your potential customers view it or not.
- It allows you to perform analysis automatically. You can keep track of your PPC campaign to change and make it more effective.
Successful PPC campaigns need constant attention. That is why many clients in the agricultural sector contact us.
GMOL Solutions will take care of everything, we will make your business have more sales, we will adjust to your budget and we will analyze the results.
Email Marketing
Mailing is a very powerful tool to "sell softly" your product. Little by little, through persuasive messages you will show that client that they have not chosen you yet, but it is potential why you are their best option.
But, what is the secret for this type of campaign to work in the agricultural sector? Share value for your users. For example, if your goal is for them to buy all the lettuce from your field, a good strategy would be to give them a 20% discount if you do it before next month, as well as useful tips to identify washing the lettuce.
This type of content will make your audience feel that they are in good hands, since you will give the feeling of an expert in preserving vegetables.
If you have heard that social networks are an important resource to attract an audience, mailing goes one step further. If you use newsletters to nurture your potential customers and educate them, you will get more direct contacts.
Social networks
No marketing strategy is complete without mentioning the importance of social media. This is especially relevant for agricultural companies that provide food and other derivatives directly to the public.
Generating an appropriate social media campaign will help build a strong brand following. They also work very well as a customer service channel.
Potential customers have less and less time. This is why they cannot visit every agricultural business to choose from. Most will look at your web space and you will have only 10 seconds to convince them that your product is of quality.
This is why Social Media Marketing campaigns are an excellent option for your agricultural business.
By creating online communities, you will listen to the opinion of your potential customers, receive inquiries, have greater strength in the market and associate your brand with the satisfaction of their need.
If you want to know more about our Social Media Marketing campaigns, we invite you to visit our blog.
We have an excellent group of Digital Marketing professionals specialized in the agricultural sector. You will have personalized attention, you will be informed of all the results, you will receive periodic analyzes on the response rate of your clients and, most importantly, you will be more visible and your clients will increase.
Trust professionals, trust GMOL Solutions.
If you want to receive more information to create your Digital Marketing campaign, contact us!
Each project is an unbeatable opportunity to develop and grow your business. With GMOL Solutions the success of your project is assured.
