Why it is important to have a good slogan

Slogan definition

He slogan This is a short, easy-to-remember phrase used in advertising to attract customers. Or, in the case of politics to attract votes.

If you have ever heard or read a phrase and you have immediately remembered a brand or have felt the desire to buy, I am sorry to tell you that you have been the victim of slogan , a powerful sentence that places the issuing company in a good place in the market. A rallying cry to attract your consumer. That slogan it is that link between propaganda and publicity.

Slogan is the Spanish translation of the English word slogan . Slogan It is not a word of English origin. The English received it, in turn, from a Celtic Indo-European language called Gaelic. Sluagh-ghairm is its original word whose meaning is battle cry. The first slogan It was “Your country needs you.” It was created in the First World War by the soldier Lord Kitchener.

There are other cases of slogans politicians, for example the advertising campaign against the Pinochet regime. He slogan “By voting NO, you say YES to Chile” he encouraged the dictatorship to vote NO.

Beyond the political connotations the slogan It is wonderful and a clear example of the impact that should be caused on our client. Our future consumer should not have any doubt about what to choose. For example, if we change the words and say “Say NO to drugs is say YES to health”, we will have the same impact, but we will transmit a totally different message.

Examples of successful slogans

Put it on, put it on him. (Durex).

If you drink, don’t drive (DGT).

Because I’m worth it. (The real).

Be Water, my friend. (BMW X3).

Quality is not expensive. (Lidl).

Red Bull gives you wings. (Red Bull).

Benefits of having a good slogan

  1. Stand out from the competition. The slogan must be original and concise. You have to think about the elements that you have and your competition does not. Your message should be “Look at me! The Sloganés company is also dedicated to making fruit chocolates. The difference is that I make them with vegetable fat and I can also make it personalized ” . The use of rhymes, rhythms, high resolution images, metaphors, popular phrases or even word games is very common.
  2. Summarize what the brand does. If we make a good summary of what our brand does, just by listening or remembering our slogan our future consumers will recognize us and we will achieve a strong corporate identity in the market. For example, ” If it’s Bayer, it’s good. ”
  3. Sales increase. Once we get a good position in the market, our income will go up.

How do I know I have a good catchphrase

First of all, a good slogan must be short, concise and catchy . If it’s not memorable , is not a slogan . Must contain maximum eight words, identify the product and highlight its benefits. The phrase of a slogan It has to be compelling and synthetic.

A slogan extensive does not generate the impact we want on our clients. When we overextend a slogan its linguistic complexity increases in turn. The idea is that the consumer delights in what he hears, not wondering what we meant.

A widely used technique is the so-called incorporated brand which is that the words of the slogan They rhyme with the brand of the promoted product. A good example is “There are things that money cannot buy … for everything else … (MasterCard)”.

A slogan is considered good when summarizes the brand and its main benefits . For example; Quilmes, the taste of the meeting.

A slogan it’s good when differentiates your product from the competition and positions it in a better place. Make a credible impression, don’t overdo it, and make the consumer feel good.

The most important thing in a slogan is its ability to generate a desire or need in the audience. It is this desire that will move our target audience from audience to customer.

Ticks to create a good slogan

  1. Highlight your strengths compared to the competition. For example, My cleaning company is unmistakable because we put you in contact with staff who are less than 1 km from your home.
  2. Start with a verb or imperative. For example, Eat, do, dream, turn, etc.
  3. Do not exceed eight words.
  4. Few words and few syllables. Using few words with many syllables or many words with few syllables is recommended when remembering a slogan . For example, instead of saying “Modernly memorial” you can say: “since always modern”. You say the same thing, but it is easier for your client to remember.
  5. Easy to pronounce.
  6. Use concrete words. Be clear that the slogan is a conclusion, not a creative concept. It is the amen of the sentence that is the logo.
  7. Avoid phrases like “With your feet on the ground” or “the sun rises for everyone.” Trite phrases like these say nothing to our consumer.
  8. Make the brand rhyme with the slogan. The technique called embedded branding.

If you want to know more about how to create the slogan perfect click here.

Can anyone make a slogan?


Just because a creative person can come up with a clever phrase at a certain moment does not mean that they can create a slogan successful to position your company in the market.

To create a slogan If you are successful, you must have extensive knowledge of the business, the competition, the message you want to convey and above all have an excellent command of advertising language.

The most important thing in a slogan is that it is sticky, that it connects with the customer and makes them feel the need to buy.

If you want to boost the sales of your company through the internet, GMOL Solutions is the best place to do it. We have an excellent group of professionals who can not only help you manage your best slogan but also to create a strong corporate identity in the market. You will improve your income, your image and your online advertising. Wait no more and trust specialized professionals. We will make you an exclusive budget.

Trust in GMOL Solutions.

Directora de Marketing. Departamento de Marketing Online.




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