Communication 2.0 is here to stay and does not stop evolving. In this new scenario, social networks play a very relevant role. And since the user stopped being a simple consumer of information to become a user who chooses and shares content, social networks have been his best allies. Because they are the online communication platforms that allow us to generate and share content.
Let’s review which have been the most used social networks according to the 2018 Global digital report of WeareSocial. This report indicates that there are currently more than 4 billion people around the world who use the Internet. More than 3 billion people around the world use them every month, and 9 out of 10 users access their chosen platforms through mobile devices.
The most relevant social networks worldwide
Facebook leads the ranking among the most important in the world. WhatsApp, Youtube and Wechat follow in second, third and fourth place respectively. And is that with more than 2 billion users in the world, Facebook has become number one.
WhatsApp is also not far behind since the number of people who use this social network reaches one thousand two hundred million.
The trend of using and sharing videos as a tool to reach different audiences has also been reflected with the increasing use of YouTube, as more than one billion people use this social network.
And on the other side of the world, Chinese mobile users spend a third of their time online on WeChat, the fourth most used social network in the world (approximately 900 million users).
What level of use is social media by region?
As the WeareSocial report indicates, the total number of active users worldwide is 3,196 billion (42% of the population that connects to the internet).
In each region, the level of penetration behaves very differently. However, figures indicate that usage levels are very high in North and South America, Europe, and Asia.
Social media as a marketing tool
Unlike traditional media, social networks allow us to:
- Interactivity
- Global Audience
- Free publication and broadcast
- Ease of the creator
- Instantaneity
- Editing and updating
Along with the above, they are a fundamental tool in your Marketing strategy that cannot be missing in your social media plan .
And judging by the statistics of this study, it will be essential to consider them to communicate with our target audience.
How do you manage your social networks? Do you have a strategy? Do you know which one to use to reach that potential customer?
