The importance of geometry in graphic design

Definition of geometry

The geometry It is defined as the branch of mathematics that studies extension and its way of measuring it. Also study the relationships that exist between figures, planes, angles and lines.

The geometry it has always existed in art. Its presence in important stages such as the Art deco , Futurism, Cubism, etc. It brings meaning and also adds the idea of purity in artistic creations.

The plastic arts combine patterned geometry . It is very useful for designing logos, symbols, whether in fonts, images or signage. This manages to create instability and harmony at the same time. The geometry it sits like this on its foundations and consciously communicates messages or simply adds a good aesthetic.

In conclusion, the geometry manages to attract attention. It is widely used in Marketing to impact the audience. In addition, its application favors synthesis.

Known examples of geometry in graphic design

Unicef

BMV

Pepsi

Pringles

Microsoft

Facebook

Kodak

LEGO

MasterCard

POT

Mozilla Firefox

Wikipedia, The Free Encyclopedia

Adidas

LINKIN PARK

Google drive

Reebok

Geometry techniques in graphic design

There are different techniques that have accompanied geometric figures in design along the history. In this case, we will analyze two:

  1. Low Poly. This technique consists of creating a work. It can be an animation, a static design, a video game … It shows the surface of objects through shapes geometric . Initially it was used to create low-quality 3D models. In this way the speed of the model was much higher. The current works of Low poly they are totally intentional, that is, they are always done with a goal.
  2. Traveling in time we have another example of geometry in graphic design. We go back to the time of the bauhaus . Renowned pre-Nazi school of architecture, design and crafts in Germany. The Bauhaus school or also called the House of State Construction established the normative bases that today we know as industrial design and graphic design. It can be said that before the existence of this school these professions did not exist. His legacy has a great influence on renowned design institutions around the world. Its main feature was the use of functional design. He used direct and simple forms. One of his most significant contributions was the new typographic style. Sans-serif fonts were used almost exclusively. Bayer, the school’s most innovative advertising designer, designed a universal type that reduced the alphabet to clean, simple, and rationally constructed forms.

What does each geometric shape mean

Each consumer has certain cognitive preferences. This explains why we like certain rectangles better and others not. When we see a geometric image we have different intuitions; this happens daily.

Next, we present the meaning of the shapes geometric most used in graphic design:

  1. Circle Essential shape. From the circle you can get other shapes. In design, it is widely used to create visual identity or logos. It is given arbitrary qualities and meanings that relate it to infinite cycles. For example, the logo BMW, Volkswagen or Starbucks Coffe.
  2. Square It is used to transmit order, stability, strength, etc. In design, square logos show something real and solid. If what we place on the horizontal line is only one of its vertices, it will acquire a feeling of temporality and uncertainty. Examples are logos like LEGO, Domino`s Pizza or Microsoft.
  3. Triangle. Visually it is a powerful figure, as it points to something like an arrow. If we rotate it to the right it refers to growth and progress. This geometric shape is used to represent inspiring qualities. Upward projects exponential growth. If, on the contrary, the vertex looks downwards, it refers to a fall or deterioration. Examples of triangle shaped logos we have the one from Google Play, Adidas or El Corte Inglés.
  4. Oval. Geometric shape with earth shape. The geometric shape of the oval generates an anti-clockwise movement going through all the possible directions that can be made when writing. Examples of the application of the form geometric oval in design are logos of Toyota, Ford or Samsung .
  5. Spiral. Its meaning is excellence. It can also be displayed in five-star logos. It is ideal for companies that already have weight in their sector.

If you are interested in knowing more about the meaning of geometric shapes, we recommend the following blog about Geometric forms.

Why is geometry important in graphic design

  1. It will give quality to your corporate website.
  2. It will give the impression of cleanliness, harmony and knowledge. It will generate an impact on the customer.
  3. Will attract attention.
  4. Visual coherence and harmony
  5. Transform the idea into reality. It can be represented almost any shape.
  6. Better aesthetics.
  7. Professional image
  8. Sales increase
  9. Originality

Can Anyone Do Geometry In Graphic Design?

Not.

There are many graphic design programs that have very well designed templates. It is true. But will this make my corporate website look professional and stand out from the market? Not.

Just because anyone can do it doesn’t mean they can make a quality design. What’s more, to make a design geometric In a web page you not only have to be a creative person but also master the art of the appropriate programs, have a mental vision of how it will end, know how to transmit it before doing the work and do all this in the shortest possible time.

The work of a graphic designer and a web designer It is hard work, study, precision and requires a great capacity to withstand work under pressure. It is responsible for both the physical construction and its structural resolution.

At GMOL Solutions we work every day to provide an exclusive quality service. Our team of professionals works exhaustively to get the best designs for our clients. If you want to increase your sales, have weight in the market and create a strong corporate identity, contact U.S.

Directora de Marketing. Departamento de Marketing Online.

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