SEO Analyst and Why Hire It

What is an SEO Analyst

An SEO analyst or SEO manager is a specialist in SEO positioning. That is to say, a specialist in making your website rank among the first options of search engines, especially in Google. He is an indispensable professional in a Marketing team. It is responsible for analyzing our own website and that of the competition, shaping our Marketing strategy and increasing visits to our website.

If you want to learn more about the meaning of SEO positioning, we recommend you visit our article What is SEO Positioning.

Roles of an SEO analyst

  1. Search for keywords. An SEO professional must put himself in the client’s shoes to determine which words will be the most searched. In addition to using different SEO tools to define which are the most searched words in the different search engines.
  2. Optimization On Page. Our Seo analyst will have basic notions of web programming to be able to position within our website, detect possible problems and solve them.
  3. Off Page Optimization. Establish web links with other pages related to the themes of our website. For example, refer to our website through forums.
  4. Statistics analysis. As we said before, the SEO analyst must do an analysis of our website and the competition. And, you must also analyze what strategies we are carrying out to improve our SEO. If they don’t work, we must change them. And if they work, we must improve them.

The main goal of an SEO specialist is to increase the number of visits to your website, positioning it in different search engines, especially Google. It is responsible for preparing, designing and proposing better designs for our page, proposing backlinking strategies, and in general, proposing new ways to improve the content of our website to make it of higher quality. If we ask it, it can also take care of increasing the conversion rate, reducing the bounce rate of our page and other tasks related to increasing the level of visits to our page.

In general, the SEO specialist has 4 main functions: Search for keywords, SEO on-page, SEO off-page and Analysis of metrics.

Keyword search

The SEO analyst looks for keywords to use on our website and thus get more traffic and with this, a better level of conversion. What characterizes a good SEO analyst is their empathy, that is, putting themselves in the customer’s shoes to understand how they perform their searches.

For this, as we indicated previously, you must use the different SEO tools to get the most searched keywords. It is recommended to do it on a monthly basis, since it is updated every day and the virtual world is very changeable. It is also important that you know the longtail concept. These are long-tail keywords. They are terms with a low traffic potential, but they also have low competition and are easier to position.

SEO on-page

It is about web positioning within the company’s website. Even so, we must be clear that the SEO analyst does not specialize in creating websites, but in identifying problems and opportunities to position them. Analyze the content of your website, URLs, Sitemap, among other factors. In addition, you can also look for programming errors that may affect the SEO of your website, duplicate content, misuse of intertitles, repeated titles, etc.

SEO off-page

It is related to the external links that your website receives. They come from recommendations and redirects from other blog or web spaces. This is the best way to get external links. Another way is to contact other web pages to get links and associations. This includes sending emails or calling other companies to find partners.

Analysis of the metrics

One of the most important jobs to make decisions in your Marketing strategy. To perform this task, the professional will be constantly working with Google Analytics.

Through various analyzes, the SEO analyst will be able to determine which keywords brought the most visits, where the external links came from, what actions taken previously worked and which ones we will take from that moment.

What are the skills that an SEO Analyst should have

  1. Excellent written communication.
  2. Ability to analyze data, run reports, display results, and make optimizations based on the analysis.
  3. Basic knowledge of programming.
  4. Basic knowledge of User Experience
  5. Patience and perseverance until achieving the established objectives.
  6. Good deal with the client.
  7. Mastery of SEO tools.

If you want to know more about the skills that an SEO specialist should have, click here.

10 tools most used by SEO analysts

  1. Google Analytics.
  2. Google search engine.
  3. Woorank.
  4. QuickSprout.
  5. Screaming Frog.
  6. SiteAnalyzer.
  7. SEO SiteCheckup.
  8. Keyword Tool IO.
  9. Keyword Researcher.
  10. SEO Wuake.

Benefits of hiring an SEO analyst

  1. Increase in organic traffic of your website.
  2. Grow the number of leads generated by your corporate blog.
  3. New sales opportunities.
  4. Help for your Marketing team.
  5. Get more qualified leads to become potential customers.
  6. Higher conversion.
  7. Increase in income.

If you need an SEO analyst to help you establish an efficient Content Marketing strategy, let me tell you that we can help you. We have an excellent group of SEO professionals who will solve your problems if you have them. And if you don’t have them, it will help you increase your income even more. Trust in GMOL Solutions , trust us.

Directora de Marketing. Departamento de Marketing Online.




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