Have you ever heard the phrase “redesign your brand”? Or, on the contrary, have you noticed that there are big brands that change their logos subtly?
We refer to specific cases, such as: Coca-Cola’s Cursive letter, Apple fruit, Starbkucks corporate colors, or Nike logo. Even the famous Google, in 2015 flattened its six letters of different color, by a new typography that best suited the new screens.
Redesigning your brand is no small thing, but in many cases it helps you improve your corporate identity and gain greater engagement. This doesn’t mean you can redesign your brand at any time. Otherwise, you must find the right time to do so.
When is the time to redesign your brand
If you’re thinking about it, it’s now. When everything is fine in our company, we have no doubts. The right time is when you feel like sweeping the market and outperforming your competition.
Depends on what you want to achieve, you’ll have to wait or get it out as soon as possible. In many cases, to achieve the expected results, we need to design complement our corporate identity from scratch.
How to redesign your brand
Maybe you’re at that point where you want to redesign your brand, but you don’t even know where to start.
Don’t panic! That’s what GMOL Solutions is for, to help you and accompany you throughout the process of creating your new corporate identity.
Don’t think restyling is just a matter of small brands that need to increase their sales. Large companies such as BBVA or Pepsi have carried out redesigns in their brand.
Not only is the aesthetic part about restructuring a company’s corporate identity, but also the ability to connect with new audiences; of another culture, country, sex, age… Orange won’t say the same thing to a 15-year-old as a 70-year-old man.
Restyling vs brand redesign
The logo of your company is much more than the graphic representation of who you are, it is your ID, your corporate essence, the personality of your brand. It sets you apart from your competition and can get you to a place in the market where you can be preferred by many, if you know how to play your cards well.
The famous “customer loyalty” was born with the creation of branding of a brand. Benefits are not always tangible.
As we anticipated, restyling is not only used to improve a company’s sales, although it may be one of the reasons for doing so.
Restyling or brand refresh means making an adjustment to the details of the corporate identity. Which is different from a redesign.
Why? Because redesign means total change, both logo and brand identity in full.
There are two terms that are frequently used in the world of rebranding, and are restyling and brand refreshment. As with words restore and reform.
If you’re not entirely comfortable with the result of your brand identity, you need to change it completely. Feeling identified with what others see of you is paramount to achieving business success.
You must honestly answer the following questions:
Are you going to do it because your competition does it or because you want to?
Are you going to solve your needs and prevent future problems?
Will it represent an expense or investment for your business?
Do you feel that your business conversions have dropped because of your current corporate identity?
Does your business give the wrong picture of what it really does?
If any of these questions you have answered yes, then you should not redesign your brand, but only perform some tweaks to “refresh” your brand.
It is important that you analyze each element with a cold head, and considering that sudden changes can have great future repercussions.
GMOL Solutions will help you with your corporate identity
Studying your audience is what will help you define whether you finally need to refresh or redesign your brand from scratch.
Remember that what you transmit is what matters most to your consumer and potential customers. Nobody wants to work with cold people and calculators.
If you want to redesign your brand to get closer to your audience, humanize your brand.
The GMOL Solutions team of professionals can help you with the redesign of your brand. And not only that, but it will also help you create all the strategies that are necessary to carry it out.
If you want to meet the objectives of your company in an efficient, safe and with excellent results, contact us. We create your corporate identity, informing you of the whole procedure and taking care of the image to the millimeter your brand.
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