Why does a sign appear on my website that says page not secure
Google displays a message in some search engine results that says “web page not secure.” Even, in the case of some pages, it also appears within the address bar. Which indicates that the web we are visiting is not secure.
But what exactly does this message mean? The message “web page not secure” or simply “not secure” appears to show that our connection and the server where the web page where we have entered is hosted is not encrypted. In other words, the website server does not have an SSL certificate.
The SSL security certificate is a program that we can install on our website and that allows us to activate a secure https protocol (web communication system that allows encrypted messages on our page to be exchanged with the user’s computer). The Https protocol guarantees that nobody can enter your conversation with said web page and capture data. Only the user’s computer and the server of your page will know the encryption key. This SSL certificate increases the peace of mind and security of the user. This will influence your behavior in a positive way for our company.
How to differentiate an insecure page from another with an SSL certificate
Differentiating it is simple. In the address bar that all web pages have, where it says above gmolsolutions.com for example. If a green padlock appears, it means that the website you visit has an SSL security certificate. A padlock of the same size does not always appear, the entire bar may even appear in green to show the security of the website.
Why doesn’t the message always appear?
Because Google only shows the message “web page not secure” when it comes to websites that ask the user for personal information and do not have an SSL certificate. Surely you have seen this message on pages where they asked you to create a username with a password or those in which you needed to put private data. For example, this is the case of some online stores that ask us for our credit card number.
According to Google, there are 3 possible messages:
“The website has an SSL security certificate.” Through the green color and the padlock.
“Non-secure website”, when you do not have a certificate and ask for personal data.
Danger symbol to indicate that it is a page where some fraudulent activity has been detected. For example, those websites that have been hacked. In these cases, it is best not to give any personal information and leave as soon as possible.
Should I be concerned about the unsafe website message?
It depends. In the event that you are a web user, we recommend that, before entering personal data for your contact or receipt of an article, you think twice. If it’s really worth the risk, go ahead. On the other hand, if you are the owner of a web space, you have to check if your users see this “page not secure” message in your e-commerce. Think about what you would think of your company as a customer, if you would feel comfortable or what image you would have.
The most advisable thing is always to generate trust in customers and not to have to think whether or not it is worth buying our brand.
Does an unsafe page affect SEO positioning?
Not directly, but the fact that Google considers our website unsafe can influence the behavior of our customers. There is no directive that says that if this poster appears you will not have web traffic, but it will be considerably reduced by the users’ own decision. We have to take care of the client and, as far as possible, give them the confidence that their data will be safe with us.
Consequences of not having a secure website
Some users will look for another alternative because they will think that it is not safe to leave their data with us. Bounce rate increase.
Others will browse our page, but when they read the message directly they will go back to the search engine. It will worsen the duration of web visits.
There may even be many who are attracted to our attractive products. But, once you have a full cart and are about to leave us your personal information, they will leave without buying. So the conversion rate will drop.
Over time, this situation will affect the number of clicks and we will go down steps in the search engines.
How do I make my website secure?
There are several aspects that characterize a secure web page:
Good spelling. If you offer quality content on your website, you will give confidence to your target audience.
If you want to translate your website and you do it in a natural way, without machines you will give more confidence and the client will think that you can serve them in their native language. The translations made by automated translators are not done correctly and the user feels rejection when he reads them.
Download your website to a hard drive and scan it for viruses.
Use plugins to increase the security of your website.
The easiest and fastest way to find out if you have a secure web page is to see if a sign appears in your address bar that tells you that your web page is not secure. An exclamation point may also appear where the same message indicates. This happens because Google prioritizes the most secure websites.
If you want to create a safe, efficient and profitable website GMOL Solutions it will give you the result you are looking for. We have an excellent group of professionals who are experts in Digital Marketing and Web Analytics who will help your e-commerce to be a comfortable space for Internet users and for them to become customers.