No advertising or sales. Without sales there is no growth. Great companies have not been built without advertising. That is why the search for an advertising agency is a task that will require our time. Today, we find ourselves in a market full of agencies, some larger than others, specialized in a more complete service, a 360 service. Others, however, have specialized in different areas. How do I know which advertising agency is right for me?
If you are here it is, perhaps, because your company faces this difficult task; a complex but very important process: choosing an advertising agency. For this, it is important to know what we need and see which agency is best suited to my business. Next, we are going to recommend a series of criteria to take into account when selecting an agency.
Criteria for selecting the right advertising agency for you.
1. Talent or size?
If we talk about a global brand action, possibly a multinational organization could be a great choice. But if the scope is national, an independent agency will be your best option, the responses will be faster, more agile and they will be able to give your business better attention.
Therefore, do not choose an agency for its size, if for its talent.
The digital world is advancing by leaps and bounds, we need to be fast but it also requires constant creativity. An agency must be able to transmit a message accompanied by innovative creative elements, the objective? Get the attention of the target audience and lead them to a call to action.
3. The surprise
“We make the customer’s idea.” We simply have to distrust those who do this. An agency must know how to make creative decisions, sometimes those decisions are creative risks.
Working on the predictable on many occasions does not bring creative solutions, remember that to sell, you must be “different.”
4. Cheap is expensive
Let’s put ourselves in the following situation, we must choose a surgeon. Surely the cheapest or the most expensive would not be chosen, the most prepared, careful, with experience and success stories would be chosen. The same happens with an advertising agency, your business, your image will remain in the hands of said agency. You will be a team.
It is really important to know if an agency has good creativity, innovative plans, strategic knowledge, good decision-making, but not a good cultural alienation with the project or with the brand, this will bring problems since it will hardly be a successful relationship .
Teamwork, attention, support, experience, creativity and success are some of the things that GMOL Solutions can offer you and your business.
If you are looking for a trustworthy advertising agency, count on us. You sign up?