When we read the title of this post, the first thing that comes to mind is looking for information on the internet, especially tricks. And it is true that you can find very useful guides on basic SEO, such as using a WordPress plugin such as Yoast SEO . This plugin will help you improve SEO aspects of your website and attract the attention of Google. However, this falls short; We could say that it is the first step of many, and of course, what you are looking for is to persuade your visitors from Google.
Today we want to help you achieve it, we are going to show you a list of the techniques that we like the most, you can apply them to your website to generate more traffic. Of course, we must tell you that these “tricks” are not going to help you if the content of your website is poor or if you do not add value. But if, on the other hand, you already have a good website, you can implement these techniques in order to increase them and your position.
Let’s go for it!
Optimize and position
1. Let’s start by removing the publication dates
It is true that we can find blogs that keep the dates of their publications, it is like an archive of publications. This file makes sense if your blog is dedicated to offering news and also on a daily basis.
However, for content that remains fresh, it is much better if we remove the publication date. Why? Well, because the increase in CTRs has been shown, the reason is that visitors ignore old posts.
We must say that there are certain blogs that do do well to keep the publication date if they tend to update their content frequently or if the news is breaking.
Removing the date is advisable for those blogs whose posts are on topics that are maintained for years or even decades!
2. Shorten your URL
It has been shown in several studies that short URLs attract much more than long ones. The great WordPress allows you to modify the structure of your publications, only if you want.
We advise you to use between 2 and 5 words, the reason why short URLs are recommended is very simple, it is more likely that people will examine the text more quickly and also draw their own conclusions on the issue raised in the publication. That is, his would be to include only the information necessary to attract attention.
3. Improve the efficiency of your website
Is it possible that this is one of the most discussed topics? Well yes, it is. And yet people take it for granted. There is a reason why this is so stressed: IT IS VERY IMPORTANT.
With only small improvements you can greatly improve the user experience and therefore the bounce rate. These two decisions affect Google’s decision to rank you in the SERPs (Search Engine Results Page or in Spanish search engine results page).
We should start by checking the speed of your website. For this we can use GTmetrix , it can help you a lot.
We give you some tips to improve your website, although it seems little, believe us, it will improve a lot:
Check the size of your images and if necessary, reduce their size.
Server cache storage.
Upgrade to a dedicated hosting
All these aspects are important to Google. So if you want to get Google’s attention, pay close attention to them. If you don’t know how to improve the efficiency of your website Contact us! We will be delighted to help you.
4. Google AMP
We present you a free plugin from Google, this plugin will help you configure your site automatically to run as an Accelerated Mobile Page. The purpose of this plugin? improve the loading speed of websites on smartphones.
It seems that Google ranks AMP pages much better since loading is much faster and therefore the user experience is much smoother.
AMP is easy to set up but it is also easy to remove if you don’t see the expected results.
5. Post revised dates
Yes, we have previously advised you to remove the dates from your publications. We remind you that it is a good strategy as long as your content is fresh. But we also know that it doesn’t work for all blogs.
In the case of not wanting to delete the publication dates, what we advise you is (at least) to update frequently and show the dates of said update instead of the publication.
When you update the publication you have the option to show the “publication date”, what Google will do is update it in the search results. Therefore, it will be very important to update the content frequently to keep it fresh in the eyes of search engines.