Many companies wonder why they should be present on social networks, what benefits can they get from a Social Media plan. And the answer is very simple: the way of communicating has changed and it is essential to adapt to this new model of interacting with consumers to reach them and a well-articulated Social Media plan can achieve this and much more.
It is not just about opening profiles on social networks and publishing sporadically. On the contrary, a Social Media plan must be developed that includes different phases, which will allow us to organize the management of the digital reputation of our company.
What are we looking for with this Social Media plan?
This is the first question we must answer: What objectives does our business seek?
And generally the objectives of a company are usually:
- Branding
- Positioning and visibility
- Leads
- Retention and loyalty
- Conversion and sales
Whatever objective we are pursuing, it is important to define it before planning our Social Media strategy.
How is our current situation?
In this phase it is necessary to make an internal and external analysis of our company and the sector in which it operates. What do we sell? Who and where? are usually some of the questions to be evaluated. All this in order to be very clear about where our customers are, how we are selling our products and what is the form of distribution.
In the event that we have a web page we must also review the usability and architecture of this platform and thus consider the improvements. All this will lead us to conclude a set of strengths and opportunities to highlight as well as the weaknesses and threats to work on in this Social Media Marketing strategy.
The implementation of the Social Media strategy
Once we have this information we are ready to start developing the different proposals. Here we will define the steps in the different areas that we will work on:
- Definition of the channels in which we will be present
- Creation of relevant content for our audience
- Scheduling and fixing of all the actions that we will carry out
- Establish metrics and reports
- Allocation of human and technical resources
Every Social Media plan requires attention and discipline. If you do not make the mistake of presenting work plans that are not viable in time.
If you need our advice, we will be happy to help you. Shall we talk?
