Good writing is hard to get. Learning to write has helped many writers make a living and, today, much more so with the famous copywritting to which many want to dedicate themselves.
If you’re wondering if you have a good wording, that means you want to get better. No matter how well you think you write, the truth is that you’ll always find something new that you can improve.
Writing is a skill in which it is impossible to become “the best”. In writing you can always grow, improve and reach new goals.
Not everyone has an innate talent for writing, so it’s important to form and follow a set of guidelines to fit into this competitive world.
The best way to make yourself known on the web and gain strength in your sector is to write posts for your blog, giving small advice to your future clients or collaborators.
It’s not just about writing four words so Google can see that you’re active, it’s about sharing value for your readers. This will make the difference between your company, which is an expert in what it does and Pepito, who does the same thing but doesn’t even know what it sells.
Here are some tips for having a good wording.
If you follow them, you’ll be able to position yourself better on Google, be recognized as an expert in your industry and improve your engagement.
Good writing: Think topics to write
If you want your writing to reach the reader, you must first choose which topic you will write about. Not doing so is a mistake many make.
Writing effectively is not a matter of divine inspiration, but of organization and prior preparation.
Good bloggers first think about the topic they want to write about, they look for information about it, and then they capture what they know. Keep the following question in mind: What is the purpose of this post?
Good writing: Use punctuation marks
Don’t make too long items that make it hard to breathe.
Help the reader using dots. He’ll thank you.
As long as you’re tempted to write with a comma. Think about whether you could replace it with a dot.
Don’t abuse adjectives and adverbs
Another common mistake.
Description is important for understanding many concepts. However, when you use it too much you can divert attention from the topic you’re dealing with.
Good wording: Don’t repeat words
If you repeat the same word several times, you imply that you have little vocabulary.
If you need to use the same word because the topic requires it, use synonyms.
Make use of subtitles
Good writing can be short or extensive.
If it’s long, it’s best to divide the theme into subtopics.
For what? It will help your users rest their eyesight and make a smoother reading. If you add audiovisual content to this technique, even better.
Don’t abuse punctuation and bold signs
Good wording uses punctuation marks to their right extent.
It’s one thing to help your reader and another to lengthen the dot-based text.
Excess bold and italic letters can also be a problem. If you highlight everything, it’s like you’re not highlighting anything.
Good writing: Correct your spelling
Whenever you type, use spell checkers to make sure you don’t make unforgivable mistakes.
Create unique content
Don’t just copy your competition.
Choose your content with what your audience needs, add your personal brand to be different from everything they’ve seen so far.
Good wording: Create a structure
Organizing content is almost as important as organizing the structure of your text.
An example may be the inverted pyramid technique. It consists of saying the most important thing at the beginning and the least relevant thing at the end.
Answer the questions: what, who, when, how and where.
Blunt start and end
Good writing has a blunt beginning and end.
It differentiates well the beginning of your article and the end, as it will be the part of your article that will remember the reader the most.
Good writing: Read a lot
The best way to have good writing is to read a lot. The more you read, the more judgment you have when writing.
Meet your audience
Before you write, think about your audience.
What you want, what your interests are, what you need, what kind of language you use, where you will read the text, what topics you like…
Good writing: Write every day
The more you write, the easier it will be to capture your ideas.
Read what you’ve written aloud
As you read what you’ve written, you’ll find what you want to improve yourself and perfect yourself over time.
Have someone else read what you’ve written
Maybe there are things in your essay that get away from you.
If someone else reads your text, it can help you get better.
You’ll know what to dig into, what to trim, and whether you use confusing phrases for others.
Good writing: Don’t get distracted
As with other activities, it’s important to focus on what you’re doing. If necessary turn off your phone and notifications.
Check your text two or more times before publishing it
When you think your text is ready, review it one last time.
Carefully read each word and check your spelling.
But watch out! Don’t fall for perfectionism. If you try to achieve perfection you may not be satisfied with anything and end up without publishing content that could be valuable.
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