What are cookies

A cookie, cookie or computer cookie is information sent from a web page stored in the user’s browser. In this way, the web space can consult the actions previously generated by the browser of said user. The cookies they are a method of measuring web pages. They accumulate on your computer’s hard drive. They are created on web servers to be sent to different browsers. Once the information is collected in the user’s browser, it returns to the server where it was created.

Why do we use cookies?

  1. To recognize the user. When you enter a website and accept the c ookies, to You accept that the next time you enter that website you will be recognized, without the need to identify yourself again.
  2. Know the users. Know who visits our page and what they are looking for. In this way we can better adapt the advertising we use on our page to improve its conversion. This is not to say that we know everything about the person on the other side of the screen. Only the computer combination is identified.

What are NOT cookies

Since its inception there have been misconceptions about what the c ookies. Some of these misconceptions are as follows:

  1. The cookies they can erase data from your computer.
  2. They can read your personal information.
  3. They are computer spies.
  4. They generate pop-up windows.
  5. They are used only and exclusively for advertising purposes.
  6. They create junk content.

The reality is that these ideas are completely false. As we said earlier the c ookies are dedicated to receiving information only from your computer, not your personal information. They do not spy on your email, conversations, etc. They also do not have the power to read your information, much less to delete it. Yes they can see the pages you are looking for to determine your tastes, this is why many people decide to use their browser in incognito mode to avoid being detected. However, this type of information is usually collected in an unnamed user profile. This means that they will not know your name, your address, or any personal information that could compromise you.

Types of computer cookies

According to its duration:

  1. Session. They last as long as the page is open. When the window is closed, the cookies.
  2. Permanent or persistent. Unlike the previous ones, they continue once we close the page. They can stay for an unlimited time.

According to who manages them

  1. First part. They have the same domain that you see in your browser.
  2. Third part. The domain of cookies It is provided by a third party. In general, those who are in charge of computer cookies are advertising agencies. This is why this type of cookie is common.

According to its purpose

  1. Techniques. They are dedicated to controlling the traffic of your website, identifying the user and storing content.
  2. Customization. They detect the user’s language, browser type and location.
  3. Analysis. They analyze the behavior of the web user within your space. In other words, the activity you carry out.
  4. Advertising. The cookies allow advertising management to take place.
  5. Of behavioral advertising. Computer cookies create a specific space for the user who visits us.

If you want to know more about the types of c ookies e Existing we advise you to visit the blogs What are cookies for and Types of cookies and their importance for my company.

What are the most common types of cookies?

  1. The most used cookies are the so-called session cookies, q which end when you close the browser.
  2. And the persistent cookies, q They can continue for an unlimited time or with an expiration date.
  3. Zombie They are created after being deleted. The browser has no power over them. This kind of c ookie They are saved on the user’s device, not in the browser. They are created with the function of identifying the user regardless of the browser they are using. It is precisely for this reason that they can be a threat to the security of the web user. In many cases, its use is illegitimate and malicious.

Who created the first cookie?

The first computer cookie was created in 1994 by programmer Lou Montulli. At that time he was working as a developer at Netscape Communications.

His job was to get users to fill the cart of his e-commerce application. Furthermore, he was required not to use many resources to achieve this. For this reason, the c ookies they are a text installed on the user’s own computer.

The C ookies they existed before, they just hadn’t been used in browsers yet. After the creation of this app, new browsers were created that could support the c ookies and Internet Explorer 2 and Netscape were born.

Browser configuration to support cookies

Currently most browsers support the presence of the cookies. Still, the web user can usually choose whether or not to support computer cookies. There are also cases in which a user wants to see the content of the page and it does not allow it until accepting the c ookies. In this case, although the user has accepted them, they have not had much choice either.

The browser, in addition to including the possibility of giving the user a choice, can also include what type of cookies they want to accept and which ones not.

Benefits of using cookies

  1. Know the customer
  2. Basket. Most corporate websites today have a “virtual basket” where they make a list of what they will buy in an e-commerce, to later buy it online. This list of objects can be stored in a computer cookie. This is an unsafe way of doing it. Another better option would be to generate a c ookie random trace, and then use it as a reference on the server.

If you want to create a profitable corporate or e-commerce website, it’s time to get in touch with U.S.

GMOL Solutions will manage to make your business a safe, efficient and reliable web space in a short time. Don’t think twice and put yourself in the hands of professionals. Trust in GMOL Solutions.

Directora de Marketing. Departamento de Marketing Online.




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