What is digital identity
Since the appearance of multiple interactive platforms, such as Facebook, Twitter or Instagram, many habits have changed on the Internet, and with this the importance of your digital identity:
- What content do you post
- When you post it
- How do you publish it
Based on this concept, the photos and videos we share and our interaction make up our digital identity.
In social networks, everything we do shows a mark that is difficult to hide. Digital identity is as important as the real one.
How the ID is built
If you still don’t know who you are on a digital level, it’s time you learned how to know.
Our identity is not what we say we are or what others say we are, it is what we do online. For companies it is very important to know how to take care of their image in the face of the virtual community and their future clients. And how do they achieve it? Knowing who they are and who they want to be.
The digital identity of your company is everything that identifies you; what you share and what others see of you.
What do I publish on the Internet to build my ID?
My digital identity has to do with How do my users see me?
What do I publish on the Internet? Do I have direct and fluid dealings with my clients online? Do I make sure that my clients are informed about important news?
If you have answered no to any of the questions asked, keep reading and you will know how to answer yes in the future.
How can I control my ID?
It is essential that you know who you are in the digital world and know how to find, threats and opportunities.
Where can you find it? In user ratings, websites, page photos, Google reviews and social networks.
GMOL Solutions specializes in social media management, in addition to generating interest in users so that they want to know more and more content. How? Management of social networks and SEO.
How GMOL Solutions builds digital identity
GMOL Solutions knows that every marketing strategy in the world always starts from your image. It depends on who you are, we can sell you.
There are a number of ingredients in the recipe for digital identity, such as reputation, customer ratings, knowledge of what you do, type of language used, etc.
The social network of a pizzeria is not the same as the social network of a Marketing agency, for example.
Tools to build your digital identity
Some tools used to create a clean and attractive digital identity are:
- Blogs.
- Microblogs.
- News portals.
- Social networks.
- Email.
Thanks to digital identity, people can get to know you better and know what you can offer them. It is also a way to humanize your brand.
Social networks help you build your digital identity
Social media is an excellent place to show your digital identity. More and more potential customers are found through social networks. Although they started as a distraction method, over time they have become a very potential place to get new business opportunities.
And you, do you take advantage of social networks? Do you use them just to waste time or to grow your business? We use them to grow the company of many people!
If you haven’t thought about it until now, it’s time to do it, and really. Make your target audience find you and identify with your product. Only then will you be able to stand out in your sector and not go unnoticed.
If you want to know more about the services that GMOL Solutions performs to improve your digital identity click here.
Build your brand image
We are all a brand, whether as a freelancer or as a company. Even a worker who works for another needs to prove that his identity will bring him benefits and not headaches.
If we want to project credibility and good reputation to our clients, it is essential to effectively project that message.
How to do it? Through the figure of the Community Manager. The CM will look after the interests of your company in social networks, and will be in charge of displaying your digital identity in an impeccable way. GMOL Solutions gives you four tips to improve your image:
- Define yourself as a professional. Do an introspection about who you are, what you offer and what can attract the most attention from you and / or your company. If you want to get in touch with other companies, LinkedIn is the best social network for it.
- Make your virtues stand out. Once you evaluate what you can offer and not someone else, make it stand out.
- Provides valuable content. In terms of personal branding, you must share valuable content for your users. This will help them to have you as an expert in your sector and they will trust you more.
- Always share the same profile photo. Make reference to the visual memory of your customers. If you always put the same photo, when they see it they will always remember your brand. GMOL Solutions has the same image on all its social networks.
To read more articles on digital identity we recommend you visit the following blogs: How to create your digital identity , Importance of the digital identity of your company.
GMOL Solutions will help you build your branding
At GMOL Solutions we have the best Branding creators that you are going to meet. We take care of the contents, we give coherence to the information and we plan in advance to avoid unforeseen events.
We will teach you to enhance your brand, and in case you do not have it, we will help you create it for you. You will also learn to control your digital strategy and measure the results to make improvements in the future.
We will analyze everything previously published and disseminate what is new. With our new strategy you will help strengthen your reputation.
At GMOL Solutions we have made an effort from day one to show our professionalism through images. Experience the pleasure of working with a leading company in the sector.
Trust professionals, trust GMOL Solutions.
