Author Archives: Trinidad Lupión

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Market segmentation: Criteria

Market segmentation criteria Market segmentation is key to creating an effective marketing strategy. When you know who you want to talk to, you'll…
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Social media crisis: How to deal with them

Tackling social media crises In this article you will find out what to do in the face of a possible crisis on social…
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Good writing: 17 tips for improving writing

Do I have a good wording? Good writing is hard to get. Learning to write has helped many writers make a living and,…
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